Reverie — An Editorial Campaign for GretaKate at Bird in Hand

Reverie drifts between imagination and form - a collection shaped by texture, movement, and quiet romance. Photographed at Bird in Hand in the Adelaide Hills, the campaign unfolds within softened light and stillness, where stone, garden, and fabric exist in gentle dialogue.

Drawing on the poetry of flowers and the whimsy of daydreams, GretaKate’s designs balance softness with structure. Delicate fabric florals and embroidered petals move across satin, textured organza, and ruffled silk taffeta. Billowing capes and fine tulle introduce a sense of weightlessness, while hand-beaded details catch the light with restraint.

The editorial approach was deliberately pared back. Styling remained tactile and unfussed, allowing the gowns to lead. Florals by Botanic Poetry echoed the collection’s organic language, while jewellery from Mineral Renaissance and Anton Heunis added quiet punctuation - modern heirlooms worn with ease.

Model Shinade moves through the space with an unforced grace, her presence anchoring the narrative without interruption. The frames feel observed rather than arranged - moments allowed to unfold, then held.

Reverie is a meditation on modern femininity: romantic, imaginative, and assured. A campaign defined not by spectacle, but by feeling - lingering softly, long after the moment has passed.

Photographer — @meaghan_coles_photography
Videographer — @ebony_rumsby from @shots.byeb_
Location — @birdinhandwine
Hair — @enoughstudio
Makeup — @sammymakeup
Florals — @botanic.poetry
Model — Shinade @shinademurphyy from @themodelsau
Assistant — @its_taylor__marie
Gowns — @gretakate
Rings — @mineral_renaissance
Earrings — @antonheunis